Grapevine Interactive

Today Mobile Carriers and Service Providers are experiencing dropping subscriber ARPUs (Average Revenue per User) and margin pressure on existing services whilst subscriber churn is increasing.
The challenge is to find new revenue streams that leverage existing infrastructure, tie in existing subscribers and attract new categories of service users.

Grapevine offers Service Providers a range of white-labelled solutions based on our WASP-in-box platform and associated applications.

Grapevine Interactive’s WASP-IN-A-BOX platform and associated applications enable Service Providers (WASPs, ISPs, CSPs and Carriers) to offer white-labelled value added consumer, business messaging and interactive marketing services.

These Value Added Messaging Services:
	Provide new premium rated revenue streams
	Allow Service providers to differentiate themselves from competitors
	Reduce customer churn since value added services tend to be non transferable between Service Providers
	Provide an important stepping stone between single channel services and full multimedia convergence
	Enable Service Providers to provide an expanded range of VAS and Messaging services to different customer groups including consumers, corporate's and marketing clients.

PAYMENT OPTIONS include:

Software license purchase
Platform rentals and
Revenue share models

Grapevine offers a range of platform services to back the product, including:

Installation, Integration and Commissioning
Platform Hosting
Service Operation
Remote Monitoring
Maintenance and Support and
Access to Global messaging

Grapevine Interactive’s WASP-IN-A-BOX Platform and Service Module packaged applications enable Service Providers to very rapidly deploy a range of VAS services including:

	Consumer services such as ringtones, logos, news, weather, sports, stock prices, exchange rates and horoscopes.
	Business messaging services that message-enable corporate applications and processes.
	Marketing services such as promotions, competitions, text streaming and loyalty programmes.

Grapevine WASP-IN-A-BOX Platform

Grapevine WASP-IN-A-BOX Service Modules
  Consumer Services Modules
  Business Messaging Services Modules
  Interactive Marketing Service Modules

Service Providers typically white label Grapevine solutions to offer consumer, business messaging and marketing services to subscribers, consumers, small to medium enterprises and corporate customers.

For example:

Mobile Carriers
	Subscriber Ringtones & Logos
	Subscriber SMS keyword Services ("On demand, Information Pull")
	Subscriber Subscription Services ("Scheduled Information Push")
	Subscriber Cross-channel Messaging Services (e.g. email to SMS)

WASPs, ISPs & CSPs
	SME White labelled Business Messaging Services
	Consumer SMS Keyword Services ("On demand, Informtion Pull")
	Consumer Subscription Services ("Scheduled Information Push")
	SME and Corporate Marketing Services

Large Corporates (Banking Portals etc.)
	SME White Labelled Business Messaging Services
	Customer SMS Keyword Services ("On demand, Information Pull")
	Customer Subscription Services ("Scheduled Information Push")